A media group
that ships
its own software.
Most groups buy a CMS, rent an ad server and hope the analytics vendor stays in business. Mosaic runs all three itself, which is why 37 newsrooms can be operated by a small team without any of them looking or behaving the same.
MAIR
The newsroom platform
One system publishes 37 titles — and none of them reads like a template.
Each masthead carries its own theme, its own sections, its own publishing rhythm and its own accent colour. Underneath, all of them share one editorial pipeline: sources in, drafts through the desk, publication out, with sanitising, image handling and SEO applied the same way everywhere.
The 260 sections across the network are mapped onto a shared taxonomy of 28 topics with labels in 7 languages. That mapping is what lets a story filed in Kyiv sit next to its German and Spanish counterparts on one index — and what lets an advertiser buy “business” across the whole group without reading 37 rate cards.
What runs per title
- Its own theme package, typography and accent
- Its own section list and editorial territory
- Its own cadence — how many pieces a day, at what interval
- Its own certificates, DNS, feeds and analytics property
What runs once, for everyone
- The editorial pipeline and its safeguards
- The topic taxonomy and its 7-language labels
- Image storage, transformation and attribution
- Indexing, sitemaps and search-engine notification
Aggregation
The layer above the titles
One front page for the network
Doxx reads the feed of every title every ten minutes and rebuilds a single typographic front page — the fastest way to see what the group has published, in any of its languages.
doxx.uno →An umbrella for news services
Services that belong to the network rather than to one masthead live on mib.news subdomains — starting with a football results service covering the major competitions.
mib.news →Television, catalogued
14,390 publicly available channels from 178 countries, 19,908 streams, continuously checked — the group's directory layer for television.
hromly.com →Streaming, end to end
Ingest, transcode, store, stream, and an artist's studio for musicians who publish their own recordings. Built on the group's own storage and identity.
galabada.com →Infrastructure
Nothing rented that matters
The group owns its nameservers, its object storage, its analytics and its ad server.
That is not a hobby. It is what makes 42 properties economically possible: a new title costs a domain, a certificate and a theme, not a stack of subscriptions. It also means audience data stays inside the group, and campaign delivery is not at the mercy of a third party's policy change.
The same principle applies to the register you are reading: it is generated straight from the group's databases, not maintained by hand in a marketing deck.