A story other
journalists want
Coverage you do not pay for is earned. We work out what your company can do or show that would be news on its own merits, build it with you, and track who reports it.
04A story worth covering
Why it works
News or advertising
Every idea is tested against one question first: would an editor run it without being paid? If not, we drop it.
Angles for each desk
One story is cut into the angles that business, regional and specialist desks each need.
Measured honestly
We count the coverage and who carried it, not an advertising value equivalent.
What it involves
- What you get
- the idea, the plan, the material for the press, the tally
- Where
- the press at large, not only the group's titles
- What we will not do
- invent facts or stage what is not real
To start
Tell us what the company does, what it has to show and which markets matter.