Partner content,
marked as such
Articles and short series written around a subject you want to be part of, in the titles that already cover it. Written by the group's editors, clearly marked as partner material.
02Partner content
Why it works
Next to the subject
Placed in the sections that carry your subject, across as many titles and markets as carry them.
Labelled every time
Partner material is always marked as partner material, and its links carry the sponsored attribute. Readers know what they are reading.
Editorial stays apart
The newsrooms do not take briefs and the desk cannot place a story. Partner content is its own line of work.
What it involves
- Formats
- single articles, series, explainers
- Where
- the titles and sections that fit the subject
- Languages
- the languages of those titles
- How it is marked
- partner material, sponsored links
To start
Send the subject, the markets and the month. We come back with the titles that fit.